What Is a Virtual Kitchen Concept, and How Does It Profit? A virtual kitchen concept, also called a virtual brand, is a delivery-only menu made inside a restaurant's existing kitchen. It may function under a separate name through delivery...
For the Freshest News about Perkins Restaurant & Bakery®
Check out our blog page. Get all the ingredients for what makes a wholesome bakery franchise flourish.
What Is a Community Restaurant Franchise? Building a Local Institution
What Is a Community Restaurant Franchise? Building a Local Institution A community restaurant franchise is a proven brand and system run by a local owner who becomes a familiar face in one town. It is the kind of place where the staff learns your name and your usual...
Understanding Perkins’ Franchise Performance: What Item 19 Really Tells You
See how Perkins® Item 19 breaks down real franchise Net Sales by tier, straight from the FDD, and what it means for prospective owners.
The Economics of Breakfast: Why Franchise Margins Are Stronger in the Morning
Discover why breakfast franchise concepts deliver stronger margins than dinner-only restaurants and how Perkins’ multi-daypart model gives owners four revenue windows per day.
Introducing Griddle & Go: Perkins’ Fast-Casual Breakfast Franchise
The restaurant industry continues to evolve, and breakfast is leading the way. Consumers want speed, convenience, and quality they can trust. That demand has created space for a new kind of concept: the fast casual breakfast franchise. The Griddle and Go franchise is...
How to Choose the Right Location for Your Perkins Franchise
It may be a cliche, but there’s a reason “Location, location, location!” is a common refrain when potential franchise owners ask what influences restaurant success. Even the best concepts can struggle if they’re tucked away in a hidden strip mall corner or aren’t easy...
What Franchise Support Actually Looks Like at Perkins
When people explore franchising, one concern rises above the rest: what happens after the agreement is signed? Many brands talk about franchise support systems, but few clearly outline what that support looks like in practice. At Perkins, franchise owners are not left...
Why 2026 Is the Best Year to Invest in a Breakfast Franchise
The breakfast franchise market is entering 2026 with strong momentum buoyed by consumer demand for affordable, familiar dining experiences. That’s perfect for brands with multiple revenue streams and all-day appeal. For investors looking at franchise opportunities,...
Perkins® vs. Denny’s vs. IHOP®: Which Breakfast Franchise Is the Best Investment in 2026?
Everyone loves breakfast. That’s why the franchise category continues to be a resilient, scalable segment for the industry. As we move further into 2026, investors have multiple strong options to consider. Three of the most recognizable brands in the industry —...
PERKINS RESTAURANT & BAKERY EXPANDS TEXAS FOOTPRINT WITH MULTI-UNIT FRANCHISE DEAL
Raj DFW LLC opening three new restaurants in greater Dallas area! Perkins American Food Co. continues its strong growth momentum in Texas, opening in fall of 2026.