Same Soul, New Attitude

REQUEST PERKINS FRANCHISE INFORMATION OR CALL (770) 268-3184

Want to learn more about opening your own Perkins® franchise? Fill out the form below to get started.
By clicking the button below, I acknowledge I have $1,000,000 Net Worth and $400,000 in Liquid Assets available to invest.

     

    In 2022 our per-unit average volume for the Top 10% was

    *AUV

    Let’s Talk Perkins®

    A Real American Food Franchise.

    60+ Years of success as an all-day breakfast concept

    Nearly 300 Units in the U.S. and Canada (Open or in development)

    4 day parts to support revenue

    Flexible footprints, venues & locations

    Innovative virtual kitchen offerings increasing profit without increasing overhead

    New prototype available!

    Investment Opportunity

    Financial Breakdown

    $40,000
    Franchise Fee

    4%
    Royalty Fee

    3%
    Advertisement Fee

    The total investment estimate to open a new Perkins® franchise ranges between:

    $1,183,715 – $3,290,465

    This includes a $40,000 franchise fee.
    (Refer to our FDD Item 7 for specifics on startup costs.)

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    Why Own a Perkins® Franchise?

    We are Perkins American Food Co.

    Here, hard work, family ties and a whole lot of humility share a table with kindness, abundance and all the joys of life, big and small. We’re forever a step forward and always evolving – just like the communities we serve.

    Perkins is where modern American hospitality comes to life for the eclectic tastes of today’s adventurous diners. Hearty meals they crave. Tried-and-true classics they love. And culinary twists that unite tradition and innovation on the same plate. Hand-crafted. Culturally inspired. Generously portioned. It’s how modern American food should be.

    Thanks to our Cincinnati beginning and Midwestern roots, we’re idealistic about preserving what was, and wide open to what’s next. The humble pancake house from the heartland is now a leading national brand refashioned for the USA of today.

    Same soul. New attitude.

    Guest Experience

    Our customer service is on a whole other level. We cultivate regulars by treating our guests like family. We learn their names, we become a part of their lives, and in return, they come to us again and again. We have many guests who have been coming to us for decades.

    Investment

    Investing in a Perkins® has never been more affordable than it is today with our end-cap business model. This model significantly reduces the required footprint without sacrificing the full-service feel that our restaurants are known for. For our franchise owners, it’s the opportunity to capitalize on prime real-estate opportunities in their markets, and own restaurants with far more flexibility in terms of floorplan, labor and ongoing costs.

    Bakery by Perkins℠

    Perkins® pies and other bakery items have become legendary. We pride ourselves on baking in-house. No matter if the occasion is a birthday celebration, a 60-year anniversary, Mother’s Day brunch, or just a decadent treat after a meal, our baked goods are as fresh and delicious as it gets!

    Modern

    We're going to out-think and out-innovate the competition each and every day. All ideas are on the table

    Our Iconic Menu

    Our iconic menu is a difference you can taste. We never cut corners on the quality of our food and the freshness of our ingredients. Our guests love that everything on our menu is made especially for them and is always served with a smile.

    Hospitality

    We're a family restaurant in the hospitality industry. That's a given. To win, we need to be more hospitable than anyone while also creating even more exciting ways to show it.

    Breakfast & Bakery Franchises Are Big Business

    While Perkins® restaurant franchise owners are a dynamic part of the $285 billion breakfast category, they also get to tap into the $17.1 billion bakery franchise industry as well. with our whole pies, pie slices, seasonal flavors, holiday-themed pies, cookies, brownies, and signature Mammoth Muffins™ .

    Our baked goods are a key driver in sales not only in our restaurants but also provide an incredible second revenue stream outside our four walls.

    We recently launched our mobile-only Bakery by Perkins® concept to capitalize on third-party delivery, online ordering, catering, and more. And the results couldn’t be better.

    Our Bakery by Perkins℠ mobile-only menu highlights Perkins’® Bakery on delivery websites, making it easier for people to find. This innovative sales channel contributes to increased bakery sales for our franchise owners.

    Third-party delivery allows us to expand our core audience and introduce a whole new generation of fans to the Perkins® bakery franchise brand.

    Bakery by Perkins℠ is also labor and cost-effective for our franchise owners. It allows our franchise owners to tap into a new revenue stream without increasing costs, hiring new workers or increasing inventory.

    Perhaps the most important aspect of having an in-house bakery in our restaurants is the fact that a bakery represents

    freshness.

    Our legendary Perkins® pies and baked goods are made fresh daily, in-house, and because of this, have become a beloved feature of the Perkins® experience. Our customers can taste the difference.

    Testimonials

    “We have people come to us five days a week, three times a day. They come to us because they love the service they get - even more than the food. They love knowing that when they visit us, they're going to be treated like family, with kindness and dignity. It’s something that is very rare these days,”

    Kevin Jones

    “We have people who have been coming to us for years and years, and they love our staff like family. We’ve been invited to birthday parties, attended funerals, and it’s such an honor. You get to know people, and their ups and downs. You get to be there for people in deeply meaningful ways.”

    Colin Kinsman

    “I left the big city for a more wholesome, rural community life. I was able to use what I had learned to enhance our role in the franchise space and help JDK grow to be the largest Perkins® franchisee. We acquired 15 Perkins® locations in 2000, doubling our size. In 2019-2021 we did that again.”

    Russell Berner

    What do we mean by Flexible? Our franchise models work in:

    End-cap locations

    Restaurant Conversions

    Non-traditional locations such as travel plazas and hotels

    Our end-cap and restaurant conversion models significantly reduce the level of investment necessary to open a new Perkins® restaurant & bakery franchise.

    Perkins® Franchises Are Growing

    With nearly 300 locations open or in development in 25 states, Perkins® is an established brand with a lot of runway for growth. In many ways, Perkins® is the right restaurant & bakery franchise for right now.

    Americans are back in the dining room. And now more than ever before restaurants that deliver on incredible customer service as well as an exceptional menu are in high demand.

    Investing in a seasoned franchise like Perkins® means that you can benefit from an incredible real-estate team who are ready to help you find the perfect location for your new business. Our real estate team helps you with everything from site selection, lease negotiation, build-out, and beyond.”

    – Peter Ortiz, Cheif Development Officer

    • Top Priority
    • Also Available

    If you have a territory you think would make the perfect spot for a Perkins Restaurant & Bakery franchise, we’d love to hear from you! While we have done our research and have our data, we’re always open to fresh ideas!

    GET STARTED TODAY.

    The Good Food and Good Vibes of an Iconic Franchise
    Learn about what makes a Perkins Restaurant & Bakery® franchise a bright spot in the booming breakfast and bakery category

      Exceptional Support Every Step of the Way

      Perkins Restaurant & Bakery franchises have been in operation for 60+ years, which means we know a thing or two about how to help entrepreneurs thrive in business. The level of support that our franchise owners receive is a reflection of our values as a brand and our commitment to putting the success of our franchise owners first.

      Our support platform is one of the most comprehensive in the franchise industry. And it includes every aspect of the business model. The support begins as soon as you sign your franchise agreement and become a part of the Perkins® family.

      Here is what you can expect:

      Real Estate

      Choosing the right location is essential to the success of your new restaurant, and this is why you won’t do it alone. Our seasoned team will work with you throughout the process of site selection, lease negotiation, and build-out to ensure you’re on track for your Grand Opening.

      Training

      We will help you master the ins and outs of running a Perkins Restaurant & Bakery® franchise. Whether you’re a seasoned restauranteur or a first-time entrepreneur, our training leaves nothing to chance.

      Construction

      We help you throughout the entire construction process. We can connect with approved General Contractors and Architectural Firms, and assist with equipment and signage ordering. We work hand-in-hand with you to ensure that you’re on track for opening your restaurant.

      Grand Opening

      We’re here to help you make your Grand Opening event a BIG deal in your community. From marketing campaigns to build awareness, to ensuring that your team is prepped and ready, and that your restaurant looks fantastic, we’ve got you covered!

      Operations

      We provide you with ongoing support and training to ensure that your restaurant is running effectively. You will be given a dedicated Franchise Area Director who will assist you with ongoing operations to keep you focused on growth!

      We’re in the same business as our franchise owners.

      Ascent Hospitality Management also has several corporate-owned Perkins franchises, so we relate to our franchisees on a fundamental level. We experience the same pain points and strengths, so we know where to improve and where to grow.

      It’s through the corporate-owned locations that we run Perkins® initiatives and promotions. We invite franchisees to join us in testing new programs if they desire. Our success is their success, and we’re in this together. Thorough testing is vital before any new initiative is rolled out.

      In this way, we keep ourselves honest and also stay on the front lines of the franchise industries. Breakfast is just the beginning for us, and we want to be bringing it home for another 60+ years, alongside franchise owners like you.

      Steps to Ownership

      Are you ready to experience the Perkins Perkins® Restaurant & Bakery franchise good food and good vibes as a new franchise owner?

      Step 1

      Complete the Form and Download our Industry Outlook Booklet
      Our industry outlook provides information about the restaurant and bakery franchise industry and what sets Perkins® apart from the competition.

      Step 2

      Introduction Call (5-10 mins)
      We’ll answer initial questions and talk about qualifications.

      Step 3

      Exploratory Call (1 hr)
      We’ll get to know each other further and share details on how we help you to succeed.

      Step 4

      Complete Initial Franchise Application (10 mins)
      Once completed we will: Send you the FDD and start the preliminary real estate trade analysis.

      Step 5

      Schedule FDD review (30-45 mins)
      Speak with a Franchise Development Representative.

      Step 6

      Operational Interview with the COO
      Complete your operational interview and have an in-depth conversation about your goals and answer any questions you may have about our brand to determine if we are a great fit!

      Step 7

      Franchise Agreements
      Upon mutual agreement, we will send you your Franchise Agreement.

      Step 8

      YOU are a Franchisee of Perkins Restaurant & Bakery®!
      Plug into our brand, and aggressively start the site selection process, construction of your location, training, and onboarding process!

      Complete the Form and Download our Industry Outlook Booklet

      Our industry outlook provides information about the restaurant and bakery franchise industry and what sets Perkins® apart from the competition.

      Introduction Call (5-10 mins)

      We’ll answer initial questions and talk about qualifications.

      Exploratory Call (1 hr)

      We’ll get to know each other further and share details on how we help you to succeed.

      Complete Candidate Profile (10 Mins)

      Once completed we will:

      Send you the FDD
      Introduce you to lending contact
      Start the preliminary real estate trade analysis

      Schedule FDD review (30-45 mins)

      Speak with the President of Franchising to ask questions on FDD, Real Estate, Territories, etc.

      Discovery Day

      Visit our home office and multiple locations and meet our CEO, Michael Abt.

      Franchise Agreements

      Upon mutual agreement, we will send you your Franchise Agreement.

      YOU are a Franchisee of Perkins Restaurant & Bakery®!

      Plug into our brand, and aggressively start the site selection, training, and onboarding process!

      We’re waiting to hear from passionate and qualified entrepreneurs excited about this incredible opportunity with Perkins® Restaurant & Bakery franchises. We have high hopes for our expansion plans and our future with all our new franchise owners. Do they include you?

      REQUEST RESTAURANT & BAKERY FRANCHISE INFORMATION OR CALL (770) 268-3184

      Want to learn more about opening your own Perkins® Restaurant & Bakery franchise? Fill out the form below to get started.
      By clicking the button below, I acknowledge I have $1,000,000 Net Worth and $400,000 in Liquid Assets available to invest.