Frequently Asked Questions About Owning a Perkins Franchise
Curious about investing in a Perkins Restaurant & Bakery® franchise? This FAQ answers the most common questions about startup costs, royalties, training, performance, and requirements. Use this guide to understand what it takes to join one of the most recognized family dining and bakery franchise brands in the U.S.
Investment & Financial Requirements
How much does it cost to open a Perkins Restaurant & Bakery franchise?
The estimated total investment ranges from $1,183,715 to $3,290,465, which includes the $40,000 franchise fee. This covers build-out, equipment, initial inventory, and working capital.
What financial qualifications are required to become a franchisee?
Perkins requires a minimum net worth of $1,000,000 and $400,000 in liquid assets. These financial standards ensure candidates are prepared for both startup costs and long-term operations.
Is financing available?
While Perkins does not directly finance franchisees, the brand works with approved third-party lenders who may help qualified candidates secure funding.
Fees & Royalties
What ongoing fees do franchisees pay?
- Royalty fee: 4% of weekly net sales
- National advertising contribution: 3% of weekly net sales
- Local advertising requirement: 1% of weekly net sales
These fees fund national brand campaigns, menu innovation, technology, and regional marketing to drive customer traffic.
Performance & Revenue
What is the average unit volume (AUV) for Perkins restaurants?
According to the most recent FDD:
- The top 10% of restaurants (28 of 276 in 2021) had an average net sales AUV of $1,800,106.
- The bottom 10% of restaurants reported an average net sales of $918,590.
How much can a Perkins franchise owner expect to earn?
Earnings vary by market, location, and operational efficiency. The data provided in Item 19 of the FDD offers benchmarks, but actual results depend on management and local conditions.
Operations & Support
Do I need restaurant experience to own a Perkins franchise?
Not necessarily. While foodservice experience is helpful, Perkins also partners with motivated entrepreneurs and multi-unit investors who have strong leadership and business skills.
What training and support does Perkins provide?
Franchisees receive comprehensive support, including:
- Site selection and restaurant design assistance
- Pre-opening training and launch marketing
- Ongoing operational and field support
- Menu innovation and supply chain resources
- Technology systems and marketing tools
This ongoing partnership helps franchisees build and sustain long-term success.
Agreement Terms & Timeline
What is the term of the Perkins franchise agreement?
The initial term is 20 years, offering long-term stability and support, with renewal options available.
How long does it take to open a Perkins franchise?
Timelines vary by location, permitting, and construction. Most new restaurants open within 12 to 18 months after signing the franchise agreement.
Can I propose a location for a Perkins franchise?
Yes. Franchisees may suggest markets or specific sites. Perkins evaluates each proposed location for demographics, traffic, and brand fit.
Process & Next Steps
What are the steps to becoming a Perkins franchise owner?
- Submit the franchise inquiry form
- Speak with a franchise development representative
- Review the Franchise Disclosure Document (FDD)
- Attend Discovery Day with the Perkins leadership team
- Sign the franchise agreement and begin site selection
How do I get started?
Complete the Request Franchise Info form.
A member of our development team will contact you to discuss opportunities in your area.