How to Own a Franchise Restaurant and Other FAQs

Perkins Franchise Frequently Asked Questions (FAQs)

If you’re wondering, “How much does it cost to open a restaurant?” or if you have questions about how to own a bakery business, Perkins is well-prepared to provide answers to these questions, and more, to prospective franchisees. We believe in no hidden franchise fees or costs, and we believe it’s best to answer your questions about franchising upfront. Perkins’ goal is to build long-term, trusting relationships with our franchise owners. Read through our frequently asked questions to learn more about our restaurant franchising program.

pineapple upside down cakes

What support and tools are offered by the Perkins franchise system?

You will be supported through the site approval, building design and construction phases, plus pre- and post-operational training and support. You or your General Manager and other key management staff will attend up to 10 weeks of training. Our New Store Opening Team, consisting of up to 14 corporate trainers, will be with you for up to 30 days before, during, and after you open your restaurant. You will also receive, among other things, a detailed operations manual, the rights to use our exclusive trademarks and recipes, access to our approved suppliers, and numerous operational and marketing support tools.

What type of restaurant or business experience is Perkins looking for in franchise owners?

We are seeking experienced restaurant operators to help us meet our growth objectives. However, we will provide the training you need to adopt and use our systems and procedures.

What is the term of the license agreement?

The initial term of your license agreement is 20 years.

How much does it cost to open a bakery/restaurant franchise with Perkins?

This can vary significantly by region. Most of the initial investment in real estate, building, site improvement and FF&E costs is typically financed. However, a minimum of $500,000 in liquid assets is required to ensure adequate funding of the opening of a new Perkins restaurant. Check out our investment page for more information on the initial costs.

If you still find yourself wondering, “How much does it cost to open a restaurant?” give us a call today and we’ll provide you with the details.

Is there a royalty fee paid to Perkins?

Franchisees pay a royalty of 4% of revenue in the vast majority of the United States. This fee helps to fund ongoing support of the franchise community, including food purchasing and operations support, as well as the continuing development of new products, procedures, marketing tools, training programs and other system upgrades.

Perkins has great incentives to get you started as part of our family, and to help you grow with us!


  • Year 1 (2%)
  • Year 2 (3%)
  • Year 3 and beyond (4%)


  • 1st Location ($10,000 discount)
  • 2nd Location ($15,000 discount)
  • 3rd Location and more ($20,000 discount)

What about advertising fees?

Franchisees pay 3% of their monthly revenue as a marketing fee. 2.25% of this money is spent on media buy and .75% is spent on the cost of developing marketing materials for radio, TV, and print advertising, as well as on the cost of agency fees. Perkins also requires franchisees to spend 1% of revenue on local store marketing to support their community.

Are you the Right Fit for our Franchise?

learn how PERKINS has become one of the most sought-after QSR brands.

U.S. Franchise


Canadian Franchise


Available markets

Perkins is always looking for experienced restaurant operators to become franchise owners throughout most of the continental U.S. and Canada. Currently, we are actively seeking to strengthen our presence within the targeted U.S. states and Canadian provinces. We provide professional franchise support services that includes site evaluation and selection, design, construction and much more.

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