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Perkins is one of the most famous names in all-day breakfast restaurant franchises, partially because we’ve been around since 1958! In that time, we’ve become a special place for generations of families, many of whom have made breakfast at our restaurants a tradition. There are lots of great reasons to open a restaurant like Perkins that serves breakfast all day. You can discover just a few of those reasons below.



The Most Popular Meal of the Day
Perhaps the best reason to open an all-day breakfast restaurant franchise is that breakfast is easily the most popular meal of the day. In fact, our breakfast menu makes up the majority of our sales! Consumerist reports:
While a National Restaurant Association survey found that 70% of Americans want restaurants to serve breakfast throughout the day and that younger adults love eating breakfast for dinner more than any other age group, most major fast-fooderies draw a distinct line between their breakfast menu and lunch/dinner.
Indeed, while we are proud to offer breakfast, lunch, and dinner menus, we’ve found that our flexibility in allowing customers to order off of any menu at any time has been a consistent draw among folks of all ages. We’ve also found it true that young people enjoy breakfast items, which is one of the reasons Perkins is a family favorite – everyone can order something they love. Furthermore, as more and more brands court Millennials and Gen Z, appealing to their particular tastes is a major perk.
Higher Profit Margins
Another great reason to choose an all-day breakfast restaurant franchise is that breakfast items typically cost less to make which leads to higher profit margins for our franchisees. As breakfast items often make up the majority of our sales, this is a win-win for Perkins franchisees and customers alike!
Along these lines, when you partner with Perkins, we’ll connect you with vendors with whom we’ve built strong relationships. With our help, you can be sure you’re getting the best prices on the food and supplies you’ll need to keep your restaurant running smoothly throughout the year.
A Standout Among All-Day Breakfast Restaurant Franchises
There are many other great reasons to choose Perkins over our competitors, for example, the strength of our brand name. Perkins has spent over 50 years creating a strong reputation, and our franchisees benefit from this brand recognition from the moment they open their doors.
Furthermore, unlike other breakfast franchises, Perkins allows franchisees to leverage multiple revenue streams. Our bakeries offer customers the opportunity to stop in to pick up fresh-baked pies, pastries, and other goods, making us a popular stop during grocery shopping.
Perkins has also developed a comprehensive training and support program that we’ve designed to help franchisees get the most out of their investment. It’s our goal to help you succeed, and we work hard to give you every advantage possible.
Contact Perkins today to learn more about the many advantages of choosing our all-day breakfast restaurant franchise!

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