About Perkins Restaurant Franchise

ABOUT OUR FULL SERVICE RESTAURANT FRANCHISE

Ever since Perkins Restaurant Franchise first began, we’ve been driven to provide truly delicious food and exceptional service. While our menu has been modified over the years, our dedication to providing the best possible dining experience has not.

Perkins started out as a pancake house in 1958, but we soon expanded to become a popular restaurant and bakery franchise that offers a full menu at any time of day. Not only is our menu popular with diners, customers love that they can purchase bakery items to take home and enjoy with family and friends. Our franchise opportunity allows qualified investors to leverage our brand name and legacy into a winning business strategy.

cupcake by Perkins

a brand that cares Give Kids the World

We Proudly Support

Giving Back to the Communities We Serve

Perkins is a proud supporter of Give Kids The World® Village, an 84-acre, nonprofit “storybook” village where visitors are treated to weeklong, cost-free fantasy vacations, complete with accommodations in the Village’s whimsical villas, transportation, donated attraction tickets, meals, and much more.

Join Our Winning Team

If you’re interested in building a business that allows you career freedom while helping others, Perkins could be the restaurant franchise for you.

60+ YEARS OF BRAND STRENGTH

60 Years of Perkins Restaurants

Celebrated 60 years in business in 2018

Having been in business for 60+ years, the Perkins brand is recognized by millions of Americans. In addition to that brand recognition, Perkins has a lot to offer franchisees, including:

  • Multiple revenue streams
  • Reduced restaurant franchise fees and royalties (ask us for more information!)
  • A New Store Opening Team to help you start strong
  • A popular menu served throughout the day

Perkins Restaurants By the Numbers

300+
Restaurant Locations

$40,000
Franchise Fee

60+
Years of Experience

10
Weeks of Training

A TIMELINE OF OUR HISTORY

1950s and 60s

As gold prospectors in Alaska, brothers Matt and Ivan Perkins didn’t strike it rich; however, the bakery they opened was very successful.  Matt came across Smitty’s Pancake House, which had a line of customers around the building. Matt made a deal with Smitty and gained the rights to use his secret pancake recipe east of the Mississippi.

PERKINS PANCAKE HOUSE

Soon after, Matt and Ivan opened their first Perkins Pancake House in Cincinnati, Ohio. They introduced the secret buttermilk pancake recipe to their clamoring guests. Their delicious product offering, coupled with a personalized approach to service, quickly earned them a reputation for having the best pancakes in town!

Matt and Ivan continued to develop the concept, expanding to a menu that includes sandwiches and entrees to this day. They soon turned to franchising as a means of expanding to new markets.

Perkins Pancake House

Our First Menu

1970s

STEAKS, STEAKS, STEAKS!

Perkins began emphasizing the steaks and other lunch and dinner items on our menu, establishing ourselves as a popular spot for pancakes and much more.

Perkins Pancake House

1980s

REVENUE EXPANSION WITH THE ADDITION OF BAKERIES

In 1986, Perkins introduced innovation in the form of remodels and in-store bakeries. That same year, Perkins Restaurants, Inc. was reorganized as a master limited partnership with interests publicly traded on the New York Stock Exchange, trading as Perkins Family Restaurants, L.P.

OH CANADA!

In 1988, Perkins went international with a franchise opening in Thunder Bay, Ontario, Canada!

Canadian Maple Leaf

1990s

GIVE KIDS THE WORLD

In 1990, Perkins began our lasting philanthropic relationship with Give Kids The World, contributing both money and free meals to the Florida-based charity.

2000s

MARIE CALLENDER'S

Our then-parent company acquired Marie Callender’s, giving both brands access to comprehensive resources and new growth strategies.

a stack of pancakes

2010s

60th ANNIVERSARY!

Perkins celebrated our 60th anniversary in 2018!

HUDDLE HOUSE

In 2019, Atlanta-based Huddle House, Inc. purchased Perkins Restaurant & Bakery. While the concepts are run as separate entities, the move is strategically designed to leverage resources and proven strategies to achieve continued growth for both brands.

The new name of the organization is Perkins LLC.

2020s

CONTINUED NATIONAL & INTERNATIONAL EXPANSION

We’re continuing to grow our brand throughout this decade (and many more to come) by partnering with qualified franchisees who are looking to find career independence by running their own restaurants.

The best way to learn more about the Perkins brand is to contact us directly! We’re always happy to share information about our company and our franchising opportunity.

Perkins Restaurant
Ascent Hospitality Management

Perkins LLC. is an ASCENT Hospitality Management brand.

U.S. Franchise

Markets

Canadian Franchise

Markets

Available markets

Perkins is always looking for experienced restaurant operators to become franchise owners throughout most of the continental U.S. and Canada. Currently, we are actively seeking to strengthen our presence within the targeted U.S. states and Canadian provinces. We provide professional franchise support services that include site evaluation and selection, design, construction and much more.